Location: Orlando, North America attraction
Reports to: Global Head of Digital Analytics 

🎯 We're Looking for a Tag Manager to Join Our Global Ecommerce & Digital Marketing Team!

Are you an expert in digital analytics and passionate about optimizing digital experiences? Merlin Entertainments is seeking a Tag Manager to ensure accurate tagging across our digital platforms and websites. This key role will work alongside cross-functional teams to improve data tracking, reporting, and optimization, driving success across our global brand.

What You'll Do:

🔧 Tag Implementation & Management

• Oversee the implementation and configuration of tags on Merlin Entertainments' global websites and digital platforms.
• Ensure that all necessary data is accurately captured and transmitted across systems.
• Collaborate with web developers, marketers, and data analysts to integrate tracking codes and tags seamlessly.

🛠️ Tag Auditing & Quality Assurance

• Conduct regular audits to monitor tag performance and ensure real-time, accurate data capture.
• Perform testing and debugging to resolve issues with tag firing, data tracking, and integrations.
• Ensure tags don’t impact website performance, maintaining a smooth user experience.

📊 Analytics Integration & Reporting

• Integrate tags with digital analytics platforms (e.g., Google Analytics, Google Tag Manager) and other systems like CRM and Salesforce.
• Troubleshoot data discrepancies and assist in creating dashboards for insightful reporting.

🤝 Cross-Functional Collaboration

• Partner with digital marketing, analytics, and development teams to ensure data accuracy across touchpoints.
• Work closely with 3rd party agencies and vendors to align tagging strategies and integrate tools effectively.

📈 Best Practice & Compliance

• Stay updated on industry trends, data protection, and cookie management to improve reporting and tagging capabilities.

✅ 2-3 years in digital analytics or a related field, with strong knowledge of web analytics and digital marketing campaigns.
✅ Familiarity with analytics platforms like Google Analytics and data visualisation tools (e.g., Tableau, Power BI) is highly desirable.

✅ Attention to detail and ability to optimize tagging strategies.
✅ Strong analytical thinking, problem-solving skills, and time management.
✅ Collaborative mindset with the ability to communicate complex technical concepts clearly.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here).  

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.