Location: LEGOLAND New York/ Madame Tussauds New York

Are you a strategic marketing leader ready to make an impact?

Merlin Entertainments is on the lookout for a dynamic Marketing Director to lead the charge in driving consumer demand, enhancing guest experiences, and achieving revenue targets for our world-class attractions in New York. If you have a passion for creativity, a data-driven mindset, and a track record of delivering outstanding marketing results, we want to hear from you!

As the Marketing Director, you will:

• Lead a talented team to develop and execute innovative marketing campaigns that captivate audiences and drive commercial success.

• Develop and implement strategic marketing plans, working closely with cross-functional teams, including E-Commerce & Digital Marketing, Corporate Affairs, Brand, Content, Partnerships, and Commercial.

• Champion a data-driven approach, leveraging insights to optimise marketing strategies and enhance guest engagement.

• Work in a dynamic matrix structure, balancing global brand priorities with local market needs.

• Be a key business partner to operational leaders, ensuring marketing strategies align with overall business objectives.

• Manage budgets effectively, ensuring ROI-driven decision-making across all marketing initiatives.

This position can be based anywhere in the Greater NY area and will involve travel to both LEGOLAND NY and Madame Tussauds New York.

✅ 10+ years’ experience in senior marketing roles (entertainment, hospitality, tourism, or retail preferred).
✅ Proven success leading high-impact marketing campaigns, with a strong digital focus.
✅ Expertise in stakeholder management, working across regional and global teams.
✅ Data-driven mindset, using analytics to inform strategy and measure performance.
✅ Exceptional leadership & team development skills to inspire and motivate.
✅ Budget management experience, ensuring optimal allocation of resources.
✅ Passion for entertainment & tourism, with a customer-first approach.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here).  

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.