The Digital Analyst Manager plays a key role in driving data-informed decision-making by collecting, analyzing, and reporting on digital performance metrics across various online platforms. This role supports the overall digital strategy by providing actionable insights to enhance marketing effectiveness, user engagement, and conversion rates. Collaborating closely with the Senior Digital Analyst Manager, this position contributes to optimizing digital campaigns and elevating the overall digital experience to drive revenue growth.

Key Accountabilities

Digital Data Collection & Reporting

• Gather, organize, and analyze data from global websites, digital marketing campaigns, social media, and e-commerce platforms.

• Develop and maintain weekly reports to track key performance indicators, including revenue, traffic, engagement, conversions, and campaign effectiveness.

• Monitor user behavior and trends, delivering actionable insights to refine digital strategies.

Performance Monitoring & Optimization Support

• Assist in evaluating the effectiveness of digital marketing initiatives, including paid search, SEO, email marketing, and social media campaigns.

• Work with the Senior Digital Analyst Manager to identify optimization opportunities based on performance data.

• Support A/B testing and other initiatives aimed at enhancing user experience and conversion rates.

User Experience & Website Analytics

• Utilize tools like Google Analytics to analyze website traffic, user behavior, and conversion paths.

• Provide insights to improve website navigation, content placement, and overall user experience to maximize engagement and retention.

• Collaborate with web developers and e-commerce teams to identify and resolve issues affecting the digital experience.

Data Visualization & Reporting Tools

• Develop and maintain dynamic dashboards to visualize digital performance and track KPIs.

• Leverage data visualization tools such as Power BI or Tableau to present insights in an accessible format for stakeholders.

• Ensure reports and dashboards remain current, relevant, and aligned with business priorities.

Collaboration & Continuous Learning

• Partner with the Senior Digital Analyst Manager, finance, and e-commerce teams to support digital initiatives.

• Contribute actively to team discussions on digital strategy, reporting, and performance optimization.

• Stay informed about emerging digital marketing trends, tools, and best practices to enhance methodologies and performance.

Experience and Qualifications

• 2-3 years of experience in digital analytics or a related field, with strong expertise in web analytics, digital marketing, and conversion tracking.

• Proficiency in analytics platforms such as Google Analytics and experience with data visualization tools like Tableau or Power BI.

• Strong analytical mindset with the ability to interpret data and generate actionable insights.

• A degree in Marketing, Computer Science, Data Science, or a related field is preferred.

• Familiarity with SEO, paid media campaigns, and website analytics is advantageous.

• A proactive team player with a passion for digital marketing and data-driven decision-making.

Skills and Competencies

• Analytical Thinking – Ability to interpret complex data sets, identify trends, and provide strategic insights.

• Attention to Detail – Ensures accuracy in data collection, reporting, and analysis.

• Problem-Solving – Takes a proactive approach to identifying and resolving digital performance challenges.

• Communication & Stakeholder Engagement – Effectively translates data into meaningful narratives for both technical and non-technical audiences.

• Collaboration & Teamwork – Works effectively across teams, including marketing, web development, and finance.

• Adaptability & Continuous Learning – Stays up to date with digital trends, analytics tools, and best practices.

• Time Management & Prioritization – Manages multiple projects efficiently in a fast-paced environment.

Merlin Values in Action

We Care

• Prioritize guest and colleague well-being by upholding safety, security, and welfare standards.

• Show thoughtfulness in interactions and contribute positively to the environment and local communities.

Own Your Craft

• Continuously develop expertise, seek feedback, and stay curious to remain at the forefront of digital innovation.

• Embrace a growth mindset and support team development.

Drive and Discover

• Take ownership of projects, focusing on impactful outcomes and excellence in execution.

• Seek out new opportunities to enhance digital experiences and drive innovation.

Go Together

• Build strong relationships by working collaboratively across teams and locations.

• Solve challenges collectively and commit to shared goals for success.

Enjoy the Ride

• Foster a positive, energetic, and inclusive workplace culture.

• View challenges as opportunities for learning and growth, ensuring a welcoming environment for all.

Your Adventure Awaits! 🌟🌍

At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary. Get ready for a ride of a lifetime as we unveil the extraordinary perks waiting for you!

🚀 Your Benefits Odyssey Begins Here:

💰 Competitive Salary:

• Brace yourself for a salary that not only recognizes your talents but propels you to new heights.

🏝️ Generous PTO:

• Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate.

👩‍⚕️ Affordable Health Plans:

• Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being.

🌍 Global Access Pass:

• Picture this – free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder.

🛡️ Secure Your Future:

• Safeguard your legacy with company-paid life insurance – because we care about your peace of mind.

🤝 401(k) Matching Plan:

• Your financial goals are important. Benefit from our 401(k) matching plan to help you build a secure future.

🌐 Continued Growth:

• Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey.

👨‍👩‍👧‍👦 Family and Friends Fun:

• Your loved ones are part of the adventure! Share the joy with family and friends as they too enjoy free entry to our magical attractions.

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.