📍 Location: Orlando or North America attraction / site 
📊 Reports to: CRM Manager

Join Our Magical World and Make an Impact!

At Merlin Entertainments, we create unforgettable experiences for millions of guests worldwide—from LEGOLAND® to SEA LIFE, Madame Tussauds to Alton Towers! Now, we’re on the hunt for a CRM Audience Specialist Manager to help us enhance our customer engagement through first-party data.

This is your chance to work with cutting-edge CRM technology, collaborate with global marketing teams, and shape audience segmentation strategies that drive real impact. If you love data-driven marketing, thrive in a fast-paced environment, and want to be part of a fun, collaborative team, this is the role for you!

What You'll Be Doing:

🔹 CRM Segmentation & Strategy – Develop and manage audience segmentation based on customer behaviour and insights, using platforms like Salesforce Marketing Cloud.
🔹 Paid Media & Data Activation – Build and optimise CRM audience filters to support paid media campaigns and boost return on ad spend.
🔹 Data Analysis & Insights – Track campaign performance and provide actionable insights to enhance customer engagement and conversion.
🔹 Cross-Functional Collaboration – Work closely with Marketing, Performance Marketing, and Ecommerce teams to ensure seamless customer journeys.
🔹 Compliance & Data Privacy – Ensure all CRM activities adhere to data protection laws (GDPR, CCPA, etc.) while maintaining data integrity.

✔ 2-4 years of experience in database/segment management, with a strong understanding of customer data and performance tracking.
✔ CRM expertise with platforms like Salesforce, HubSpot, or similar.
✔ Strong analytical mindset – you can interpret data and turn insights into action!
✔ Detail-oriented & highly organised, with excellent communication skills.
✔ A passion for enhancing customer engagement and lifecycle marketing.
✔ Experience in the leisure, travel, or entertainment industry is a plus!

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here).  

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.