As an Assistant Brand Manager at LEGOLAND New York, you'll be a key player in bringing the magic of LEGO® to life. Supporting the Brand Manager, you’ll help drive the creative vision and execution of dynamic campaigns that capture the imagination of families and enthusiasts alike. Your role will encompass developing creative briefs, managing budgets, and coordinating assets for engaging campaigns, events, and digital initiatives. This position offers a unique opportunity to blend creativity with meticulous organization in a fun, fast-paced environment where your passion for brand management will help create unforgettable experiences.
Please note - This role is an ONSITE position at LEGOLAND NY.
Responsibilities:
- Assist in the development of Digital Marketing workflows to execute email communications to defined audiences including Season Passholders, General database, including automated pre-arrival and post-visit trigger emails.
- Manage day-to-day creative requests including, but not limited to, photo, video, print and web assets.
- Provide social media support as directed by the local marketing team with support from Regional Social Team.
- Function as a main point of contact between the creative team and requesters to ensure completion of creative briefs.
- Create and manage project timelines to ensure requests are being fulfilled on time.
- Revise and submit work orders to external print and design vendors as requested.
- Manage internal creative feedback amongst teams.
- Track rounds and route for feedback.
- Communicate status directly to Brand Manager for additional action if required.
- Ensure delivery of final file or printed piece.
- Seek quotes including cross pricing for material production, raise PO’s and ensure project costs are within the allocated budget.
- Organize and label all photography in Digital Asset Management tool.
- Ensure all final files of art and brand assets such as logos and fonts are organized and stored in an accessible location.
- Provide necessary documents, tools, and assets to requesting partners.
- Recommend development of new assets to brand manager when needed.
About You:
- Bachelor’s degree or equivalent experience in sales, marketing, communications, or business preferred.
- 2+ yrs Marketing or Creative Services experience, experience in an advertising or design agency a plus. Internships considered.
- Demonstrate strong understanding of visual design language, including proven record of working with designers to deliver creative advertising material.
- Commercial mindset.
- Must possess great attention to detail and a high sense of urgency.
- Requires a track record of success in working in a team environment. A team player who is highly motivated and able to contribute to a positive atmosphere that is fun, professional, productive, and team oriented.
- Comfortable around various forms of software and technology in terms of troubleshooting.
- Administration of various systems required.
- High level of proficiency Microsoft Outlook, Word, PowerPoint, and Excel. Experience in or familiarity with Canva, Adobe Creative Suite a plus.
- Strong written and verbal communicator with proven technical writing skills. Requires excellent organizational and planning skills, with the ability to execute multiple tasks. Self-motivated and demonstrated initiative, with strong problem-solving skills.
- The role is ON-SITE. Flexible availability around park hours (peak and nonpeak times)
- Ability to work nights/weekends/holidays if marketing events dictate.
- Have a positive attitude and a love for FUN!