The Social Media Specialist is a member of the Merlin Entertainments North America social media team, supporting LEGOLAND® New York Resort. They are responsible for content creation, influencers, community moderation, monitoring the brand’s online reputation and measuring and reporting on high-priority channels. The candidate will be a highly motivated, detail-oriented individual with experience and a passion for delivering creative organic and paid social media programming – with a fresh eye on trends, emerging platforms and technology.

This position is based at LEGOLAND New York Resort and IS NOT a remote opportunity. 

Hours can potentially include evenings and weekends to support events and marketing promotions through social media.

The ideal candidate should be an expert user of:

• Instagram
• YouTube
• Facebook
• Twitter
• Other additional channels as assigned

The ideal candidate must be savvy in creating video and photo content and working with influencers and content creators. The individual will communicate the company’s brand and tone in a positive, authentic way to attract current and new followers while increasing engagement through all social channels

Responsibilities include but are not limited to:

• Manage the social media presence by channel, partnering with the Social & Digital Content Strategy Manger for alignment with North American strategy & editorial calendars
• Execute regular in-Resort content shoots to support both evergreen and special event-based content strategies
• Develop social media content, creating and/or working with internal design team on execution of creative editing
• Write strong creative briefs for paid and organic social media content fulfilled through internal and/or external digital design teams
• Partner with the Social & Digital Content Strategy Manager to execute on monthly editorial/content calendars and publishing schedule for all social channels
• Own the User Generated Content (UGC) curation for LEGOLAND® New York Resort
• Utilize Dash Hudson for content scheduling, community moderation, tagging, sentiment tracking, reporting, etc. 
• Increase brand awareness and manage online reputation by actively engaging in owned and earned spaces where appropriate
• Safeguard brand reputation through daily community management and monitoring of comments and messages. Coordinate escalation of guest concerns and brand crises.
• Work with public relations team on crafting social response to crisis situations or other critical issues.
• Assist in the execution of paid social media campaigns to increase awareness/actions and leverage paid strategies to convert social interactions into ticket sales/web traffic
• Produce and report weekly/monthly analytics for all high priority channels, including channel/ content/campaign performance, industry trends/updates, and key learnings
• Coordinate with the Influencer Manager to support Influencer campaigns; own influencer relationships on-location and support execution FAM events
• Collaborate with other departments to support promotions, partnership initiatives, etc.
• Other duties as assigned.

Required Skills:

• Social Media Expertise: Ability to create and leverage social media content and campaigns designed to reach social media KPI’s and accomplish wider team’s goals
• Content Creation: Create visually appealing static and video content unique/native to each platform
• Influencer Relationship Management: experience with outreach and working with content creators/management/agencies to negotiate and manage brand partnerships/collaborations
• Graphic Design and Video Editing: Intermediate level Photoshop, Adobe Premiere Pro knowledge, or other photo/video manipulation software
• Copywriting Skills: Convey ideas in a clear and creative voice that accurately reflects brand voice
• Customer Service: Know how to best communicate with your audience and knowledgeable of industry best practices for communicating and managing online communities
• Reporting: Utilize social media tools to analyze performance and build quantitative and qualitative reports
  
  

Background and Experience:

• 3+ years of progressive experience in big brand social media marketing, preferably in a closely related industry.
• Have an eye for design and a passion for results-drive social media content
• Be self-motivated and goal-oriented, with exceptional strategic planning and multi-tasking skills.
• Be a collaborative team player who enjoys working in a fast-paced environment
• Have the ability to build positive relationships and linkages with the business community and internal Resort departments to position and promote LEGOLAND New York in the best light.

Education:

• A bachelor’s degree in business, marketing, communications, or closely related field (or equivalent education and experience) is required.
• Knowledge of foreign languages and cultures is desirable.
  
  

Other Requirements:

• Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes

Benefits of Merlin Entertainments

• Excellent health care options (medical, dental, and vision that encourage preventative care).
• Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
• Merlin Magic Pass for friends and family to enjoy the parks & attractions
• Recognition Programs and Rewards
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities