In collaboration with the Head of Marketing, the Marketing Manager will deliver the attractions marketing plan in line with brand values and business strategy. They are responsible for driving the commercial objectives of the business, maximizing revenue and customer satisfaction, carrying out research and analysis and making recommendations to develop marketing strategies to meet visitor volume, revenue and KPI targets.

Key Responsibilities:

• Plan and deliver the attraction marketing plan across all disciplines, including pricing, media, online, and Trade, against commercial and financial results in line with business objectives.
• In line with the Marketing Brand strategy, plan and execute the on-going annual marketing plan for the Attraction to achieve volume and SPH through consumer and trade sales channels.
• Identify audience insight and increase market share across key audiences to drive visits and maximize opportunity for repeat visits through effective guest experience, annual pass sales and product development.
• Plan and ensure effective delivery of site promotions, advertising, online, direct marketing and Trade Sales plan in line with target audience, measured ROI, and overall Attraction brand plan.
• Work with Head of Marketing to ensure all activity is completed in line with overall brand guidelines and other Attractions activity to ensure consistent brand identity.
• Work with Head of Marketing and General Manager to determine monthly forecasts for annual admissions, yield and revenue budget across all channels and review on a regular basis in line with attraction performance.
• Liaise closely with other Merlin sites in close proximity (LLFR/PPTP) Marketing teams to ensure integrated approach to launches in the market.
• Work alongside the Operations Manager to support in-attraction spends in line with marketing activity and maximize guest satisfaction scores.
• Provide effective marketing reports to Head of Marketing and Leadership team detailing marketing activity, effectiveness, and ROI.
• Provide monthly forecasts for admissions volume, SPH and revenue and adjust marketing activity as required to ensure budgeted revenue and admissions across all channels.
• Drive online sales through online activity and work with Head of Marketing to maximize efficiency of website from traffic to conversion.

Education and Experience:

• Bachelor’s degree required, preferably in marketing, communications, business or related field or equivalent experience.
• At least two (2) years of developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.
• Advanced MS Excel skills including knowledge of macros and proficiency in MS Word and PowerPoint.
• Strong agency and budget management skills.
• Strong project management skills to drive ideas and opportunities through to completion and measure return on investment.
• This position requires a fun, outgoing approach in interacting with others with a desire to provide service on the highest possible level and the ability to work individually and as part of a team.
• Excellent communication skills are required.
• Must be able to work in a fast paced, multi-task environment.
• Ability to obtain related licensures or certification as may be required to perform the essential function of the position or as required by law.
  
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