Key Responsibilities

• Lead in the creation, editing and posting of engaging social media content, including images, videos, copy, and stories across various platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Serve as primary video editor for both social media content and broader internal/external marketing campaigns.
• Schedule and publish content according to the content calendar and ensure timely posts as outlined by the Social Media Manager.
• Help ensure content is aligned with Merlin Entertainments’ brand guidelines and resonates with the target audience.
• Help create and manage social media competitions, promotions, and events to drive engagement and build brand awareness.
• Assist with influencer outreach and collaborate with brand advocates to amplify content and reach new audiences.
• Monitor social media channels daily, engaging with followers, responding to comments, and interacting with the community in a positive and timely manner.
• Proactively look for opportunities to engage with fans, influencers, and the wider community, keeping the conversation fresh and relevant.
• Assist in tracking social media metrics and performance indicators (e.g., likes, shares, engagement, reach) to evaluate the success of content and campaigns.
• Compile data for weekly social media reports, helping the Social Media Manager identify trends, insights, and opportunities for optimization.
• Provide feedback on community sentiment and user-generated content that can inform future content strategy.
• Collaborate with cross-functional teams (e.g., Performance Marketing, Marketing and Global Brand) to ensure a unified and consistent brand message across all digital touchpoints.
• Work closely with the Performance Marketing Manager to foster and build ways of working to share best performing assets and campaigns across performance marketing channels.  
• Keep up-to-date with the latest social media trends, platform updates, and digital marketing innovations, helping the team stay ahead of the curve.
• Monitor competitors and industry best practices, sharing insights and recommendations for improvement.

Experience and Qualifications

• 1–2 years in social media management or digital marketing, preferably within the entertainment, travel, or hospitality industries.

• Solid understanding of various social media platforms, best practices, and current digital media trends.

• Basic proficiency in social media management tools (e.g., Dash Social, AirTable, CapCut) and analytics platforms (e.g., Google Analytics, Facebook Insights).

• Strong creative, writing, and communication skills, with a keen eye for detail.

• Ability to thrive in a fast-paced, collaborative setting.

• Weekend availability is strictly required.

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!