As Senior Marketing Manager for our Florida Attractions, you will lead the delivery of innovative, data-driven marketing campaigns that drive demand, achieve revenue targets, and enhance the guest experience while maximizing ROI. Working within a collaborative Go-to-Market model, you will partner closely with regional and global teams across marketing, growth, and commercial functions to execute high-impact strategies. Success in this role requires a commercially minded, results-driven leader with a strong grasp of both digital and traditional marketing and a proactive, can-do mindset. 

This position will oversee our attractions in the Orlando and Winter Haven area and will require being in office at either attraction 3 times a week.

Key Responsibilities

• Lead the planning, development, and execution of compelling, integrated marketing campaigns aligned to the cluster marketing strategy and annual plan.

• Deliver engaging experiences that inspire target audiences and achieve customer, brand, and commercial objectives.

• Execute marketing campaigns across digital, social, traditional, and experiential channels in close partnership with specialist teams.

• Coordinate with internal stakeholders and agencies to ensure campaigns are delivered on time, within budget, and to a high standard.

• Oversee and support the creation of marketing assets and collateral across all channels.

• Collaborate with cluster peers, operational leaders, and senior marketing leadership to develop and deliver effective cluster marketing plans.

• Adapt global marketing initiatives to ensure local relevance, leveraging regional frameworks and best-practice approaches.

• Partner closely with the Brand team to ensure alignment with brand strategy, frameworks, and consistent brand messaging.

• Drive cross-functional collaboration within a matrix environment, building strong partnerships across the organization and with external agencies.

• Place customer insight at the center of marketing plans by leveraging data, market trends, and competitive analysis.

• Monitor performance, manage budgets, and provide regular reporting and insights to leadership, making data-driven recommendations for continuous improvement.
  

• Provide clear leadership, coaching, and development for a team of four direct reports, fostering high performance, accountability, and collaboration.

Experience and Qualifications:

• 3+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Experience in developing and executing integrated marketing campaigns
• Experience collaborating with different teams, and balancing priorities.
• Good analytical abilities, using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Support in the management of marketing budgets, demonstrating marketing ROI. Some commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.
• Demonstrated success leading, coaching, and developing teams, with experience managing multiple direct reports.

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
  Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments!